What is coaching?

"Coaching is defined as: A transformative journey where you discover your true potential. In this process, we start from the premise:"

The Coachee

has all the tools necessary to manifest their maximum potential and lead their life.

The Coach

acts as a companion and facilitator who, through reflective questioning, allows the coachee to reveal their own capacity and inner wisdom.

Coaching

A journey

of transformation

Duration of a coaching process

At ITER we have several options depending on what you're looking for:

Standard

10 sessions50 minutes / 1300 MXN

A complete and structured process ideal for setting clear goals and achieving sustainable results.

Flexible

Personalized

10 – 20or4 – 9 sessions
50 minutes / 1300 MXN

Designed to adapt to your pace and specific needs, offering deep, tailored guidance.

Coaching options

Choose the focus that best fits your current goals.

Executive Coaching

Executive Coaching

50 minutes / 1300 MXN

P.E.D.T. Executive Coaching is designed for executives, founders, and high-level leaders looking to perfect their leadership and decision-making abilities. Through the integration of psychology and practical philosophy, we help leaders manage complexity, uncertainty, and high responsibility, transforming not only their management skills but the vision and impact of their leadership from their 'Being'.

I'm interested
Life Coaching

Life Coaching

50 minutes / 1300 MXN

Life Coaching accompanies people in actively building a life with purpose and value. It focuses on the deepest personal challenges — from overcoming emotional blocks and aligning goals, to redesigning habits and identity — from a phenomenological, existential, dialectical, and transformational approach.

I'm interested
Productivity Coaching

Productivity Coaching

50 minutes / 1300 MXN

Designed for professionals, creatives, and entrepreneurs seeking to reach their maximum potential and consolidate their most important projects. We understand that true productivity is not about grueling workdays, but about maximizing the value, focus, and effectiveness of every hour invested from mental clarity and personal balance.

I'm interested

P.E.D.T. Methodology

The integration of Psychology and Philosophy in service of human development. Each of its four pillars guides the coach in helping the client build a life worth living, generating real change at the level of “Being” and not only “Doing”.

P

Phenomenology

Conscious Exploration

The coach explores experience from the client's unique subjectivity, freeing the process from judgments, biases, or preconceived labels. This allows the emotional reality to be observed as it's actually lived, opening space for entirely new perspectives and solutions.

E

Existentialism

Freedom and Choice

Grounded in personal freedom and the principle that each person owns their destiny. It frees us from the ties of the past and positions us to redefine who we are each day through conscious, meaningful choices.

D

Dialectic

Integration and Balance

Through dialogue and the integration of opposing perspectives, we teach how to hold life's tensions. It's the ability to reconcile deep acceptance of our present with the active drive toward growth and fulfillment.

T

Transformational

Identity Evolution

We understand that self-knowledge alone isn't enough. We focus on a transformation that goes beyond adjusting surface habits: we restructure the client's identity and “Being” so achievements and changes become permanent.

Duration of a coaching process

At ITER we have several options depending on what you're looking for:

Estándar

10 sesiones

50 minutos / 1300 MXN

Personalizado

10–20 ó 4–9 sesiones

50 minutos / 1300 MXN

Coaching options

Executive Coaching

50 minutes / 1300 MXN

P.E.D.T. Executive Coaching is designed for executives, founders, and high-level leaders looking to perfect their leadership and decision-making abilities. Through the integration of psychology and practical philosophy, we help leaders manage complexity, uncertainty, and high responsibility, transforming not only their management skills but the vision and impact of their leadership from their 'Being'.

I'm interested

Life Coaching

50 minutes / 1300 MXN

Life Coaching accompanies people in actively building a life with purpose and value. It focuses on the deepest personal challenges — from overcoming emotional blocks and aligning goals, to redesigning habits and identity — from a phenomenological, existential, dialectical, and transformational approach.

I'm interested

Productivity Coaching

50 minutes / 1300 MXN

Designed for professionals, creatives, and entrepreneurs seeking to reach their maximum potential and consolidate their most important projects. We understand that true productivity is not about grueling workdays, but about maximizing the value, focus, and effectiveness of every hour invested from mental clarity and personal balance.

I'm interested

Our coaches

Ready to start your process?